The West Michigan Research Institute
RESEARCH | ANALYTICS | STRATEGY
What exactly do We Do, anyway?
R E S E A R C H
A N A L Y T I C S
A N A L Y T I C S
Your business is our business.
We're curious critters by nature. So we explore, investigate, observe and survey until we have clarity.
We offer a full suite of qualitative and quantitative research services to help you gather key data.
A N A L Y T I C S
A N A L Y T I C S
A N A L Y T I C S
So what does it all mean anyway?
We take the never-ending gobs of research data, add some fancy hocus-pocus, shake the ambiguity and intimidation right out of it, and create value and meaning.
We craft insights. Lots and lots of insights. We even make it look easy.
S T R A T E G Y
A N A L Y T I C S
S T R A T E G Y
Research insights are just the start.
After we've read the landscape, considered the alternatives, measured the impact and ROI, we carefully craft a clever strategy.
And yes, we even implement it, and measure its performance.
About WMRI
Why Us?
Experience matters. Perspective matters. Credentials matter.
Collectively, these three elements allow for exceptional problem solving and decision making - the core tenets to helping clients achieve wild success, time and again.
Our Experience
After 30 years in the business, we've learned a lot about a lot.
But the most important thing we've learned, is how to actually listen. We listen to clients. We listen to employees. We listen to customers. We listen to the marketplace. We really listen.
All of this listening yields incredible insights and results.
Free Consult Anyone?
Our services include a free consult to help identify core problems and opportunities.
This is followed by a detailed proposal that includes a project plan with methodology, sampling, fieldwork, analytics, schedule, and cost analysis.